There is a good chance that you have experienced a twinge of envy at some point while reading a magazine, watching a commercial, or seeing an advertisement on a billboard on the train. The feeling of jealousy one gets when viewing photos of stunningly beautiful people, like celebrity photo models, The advertising industry is a black hole of false beauty standards, and Bored Panda is here to warn you away.
It’s okay to feel misled by these advertising firms. Photoshop, their greatest buddy, greatly aids them in their quest for a flawless appearance by erasing imperfections, fine lines, and excess fat. Well, Boohoo, a clothing company, decided to switch things up by ditching the standard advertising approach, and the result has been universally positive feedback on their new advertising campaign. Pictures of models flaunting their natural attractiveness were released by the company, including some that showed stretch marks. Even though they aren’t the first firm to launch a “real women” style campaign aiming for equality, consumers have responded positively, showing their appreciation through shares and comments. Keep reading to view the Boohoo models in their natural state, unaltered by Photoshop.
H/T bored panda