There is a good chance that you have experienced a twinge of envy at some point while reading a magazine, watching a commercial, or seeing an advertisement on a billboard on the train. The feeling of jealousy one gets when viewing photos of stunningly beautiful people, like celebrity photo models, The advertising industry is a black hole of false beauty standards, and Bored Panda is here to warn you away.

It’s okay to feel misled by these advertising firms. Photoshop, their greatest buddy, greatly aids them in their quest for a flawless appearance by erasing imperfections, fine lines, and excess fat. Well, Boohoo, a clothing company, decided to switch things up by ditching the standard advertising approach, and the result has been universally positive feedback on their new advertising campaign. Pictures of models flaunting their natural attractiveness were released by the company, including some that showed stretch marks. Even though they aren’t the first firm to launch a “real women” style campaign aiming for equality, consumers have responded positively, showing their appreciation through shares and comments. Keep reading to view the Boohoo models in their natural state, unaltered by Photoshop.

H/T bored panda

A post by a Facebook user has gone viral, drawing attention to the brand Boohoo

Boohoo Posts Image Without Photoshopping Model's "Imperfections" Out And The Internet Is Saying FINALLY
Boohoo Posts Image Without Photoshopping Model's "Imperfections" Out And The Internet Is Saying FINALLY

Boohoo decided not to edit out the models natural stretch marks

Boohoo Posts Image Without Photoshopping Model's "Imperfections" Out And The Internet Is Saying FINALLY
Boohoo Posts Image Without Photoshopping Model's "Imperfections" Out And The Internet Is Saying FINALLY

You can still find pictures of the same model with her ‘imperfections’ photoshopped out

Boohoo Posts Image Without Photoshopping Model's "Imperfections" Out And The Internet Is Saying FINALLY
Boohoo Posts Image Without Photoshopping Model's "Imperfections" Out And The Internet Is Saying FINALLY

But it looks like Boohoo is sticking with the natural look, showing off marks on other models as well

Boohoo Posts Image Without Photoshopping Model's "Imperfections" Out And The Internet Is Saying FINALLY
Boohoo Posts Image Without Photoshopping Model's "Imperfections" Out And The Internet Is Saying FINALLY
Boohoo Posts Image Without Photoshopping Model's "Imperfections" Out And The Internet Is Saying FINALLY

Several other companies have already taken this path for their ad campaigns

Boohoo Posts Image Without Photoshopping Model's "Imperfections" Out And The Internet Is Saying FINALLY
Boohoo Posts Image Without Photoshopping Model's "Imperfections" Out And The Internet Is Saying FINALLY
Boohoo Posts Image Without Photoshopping Model's "Imperfections" Out And The Internet Is Saying FINALLY
Boohoo Posts Image Without Photoshopping Model's "Imperfections" Out And The Internet Is Saying FINALLY

CVS announced that they will no longer photoshop their beauty ads last year

Boohoo Posts Image Without Photoshopping Model's "Imperfections" Out And The Internet Is Saying FINALLY

People are excited about Boohoo joining the natural beauty wave

Boohoo Posts Image Without Photoshopping Model's "Imperfections" Out And The Internet Is Saying FINALLY
Boohoo Posts Image Without Photoshopping Model's "Imperfections" Out And The Internet Is Saying FINALLY
Boohoo Posts Image Without Photoshopping Model's "Imperfections" Out And The Internet Is Saying FINALLY
Boohoo Posts Image Without Photoshopping Model's "Imperfections" Out And The Internet Is Saying FINALLY
Boohoo Posts Image Without Photoshopping Model's "Imperfections" Out And The Internet Is Saying FINALLY
Boohoo Posts Image Without Photoshopping Model's "Imperfections" Out And The Internet Is Saying FINALLY
Boohoo Posts Image Without Photoshopping Model's "Imperfections" Out And The Internet Is Saying FINALLY

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